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Businesses selling via social media predicted to double in six months

Economy

New research from PayPal suggests the number of UK businesses selling through social media sites and smartphone apps is predicted to double in the next six months. The research found that 8.4m British consumers shop via social media, with Facebook, Instagram and Snapchat being among the most popular channels.

 

Its fourth annual Commerce Index estimates 24% of British businesses already sell via social media platforms and this will grow by another 600,000.

 

The research found that 8.4 million British consumers shop via social media, with Facebook, Instagram and Snapchat being among the most popular channels.

 

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